A UX Product Design Leader with over 12 years of experience in crafting innovative and user-centered digital experiences.
Passionate UX Leader with 12+ years of cross-disciplinary design experienceβfrom the tactile world of print to complex digital ecosystems. I lead teams that turn strategy into tangible impact, shape scalable design systems, and craft experiences that serve real peopleβwhile driving measurable business results. Always learning, always listening.
Key Skills
- Empowering design teams through mentoring and leadership
- Translating strategy into UX impact
- Building and scaling design systems
- Aligning product, dev & UX across silos
- Driving research-informed decisions
- Integrating design thinking into agile flows
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My Professional History
You might call it βCVβ.
UX LEADER
Harel Insurance and Financial Services | 2019 - Present
- Led a cross-functional design team (CX, UX, UI) in transforming how 2M+ users interact with Israelβs largest insurance provider.
- Built and scaled multiple design systems, streamlining collaboration and ensuring brand coherence across platforms.
- Mentored junior designers, embedded UX into strategic decision-making, and championed a culture of experimentation and empathy.
- Results:Β 40% increase in design efficiency, 20% faster time-to-market.
SENIOR UX PRODUCT MANAGER
Harel Insurance and Financial Services | 2017 - 2019
- Bridged product and design across complex insurance ecosystems.
- Led sprints, co-crafted product strategies, and infused every design with insights from real users.
- Championed design implementation with dev teams - ensuring whatβs designed is whatβs delivered.